A group of large corporations, including utilities and an international delivery company, launched a global campaign today to accelerate the shift to electric vehicles and away from gas- and diesel-powered transportation—which generates almost a quarter of energy-related greenhouse gas emissions worldwide and has been the fastest growing emissions source.
Since more than half of the cars on the road belong to companies, the new EV100 coalition could have a major impact. It aims to do for EVs and electric car charging infrastructure what coalitions such as the RE100 are already doing to encourage corporate purchasing of clean energy (and thus motivating development of new solar and wind power).
EV100’s goal is to send a signal to automakers that there is mass demand for electric vehicles before 2030, when current forecasts suggest global uptake will start to really ramp up.
“We want to make electric transport the normal,” said Helen Clarkson, CEO for The Climate Group, the international nonprofit spearheading the effort…
Carmakers have been toying with a novel marketing strategy to take the sting off the electric vehicle’s punishing price premium: selling EVs batteries-not-included. The idea is to lease the lithium batteries separately, shaving a third or more of an EV’s $30,000-plus package cost. Nissan poured some cold water on the idea last week but EV observers think the idea is just getting started, even for Nissan.
Nissan thinks car buyers are ready for its LEAF EV (see teaser ad above) but not for battery leasing. It closed out a pre-sale national tour of the LEAF with news that the compact will be sold or leased as a complete package. As I blogged for Energywise last month, the package includes installation of a home battery charger. Now we know buyers will own the battery too. “Based on the data we have, consumers prefer to buy the full car with batteries,” Nissan Americas chairman Carlos Tavares told the New York Times.
Greentech Media’s Michael Kanellos calls leasing a “conceptual leap” too far: “Imagine if you went to a car dealer today and they offered to sell you the car and lease the engine.” But his analogy may be missing a cog, if one considers the comparative cost of charging an EV versus fueling that internal combustion engine. Per mile, charging the EV will cost roughly a third the cost of gasing up. Imagine if you went to a car dealer and they proposed selling you five years’ worth of fuel up front! Continue reading →
Nissan doesn’t plan to leave buyers of its battery-powered LEAF sedan, which goes on sale in December, to their own devices when it comes to vehicle charging. Nissan will offer a home-charging program to LEAF buyers which will start with an electrician visiting the buyer’s home to, among other things, check the quality of their electrical service, according to an announcement this week at the Detroit Auto Show.
Electric vehicle enthusiasts may poo-poo the practical and technical challenges posed by home-vehicle charging — witness the hostile comments to my coverage of concerns voiced by California such as PG&E and Southern California Edison that clusters of EVs could burn out block-level power circuits (see “Speed Bumps Ahead for Electric Vehicle Charging”). But Nissan, like the utilities, is leaving nothing to chance.
The idea is to make sure that infrastructure-induced challenges don’t detract from the on-street excitement of driving an EV, according to a Nissan spokesperson quoted in a BNET post from the Detroit show today by New York Times clean-car blogger Jim Motavalli:
“We didn’t want to say, ‘Here’s your car, now you’re on your own.”
— Mark Perry, a Nissan spokesman handling the Leaf introduction